PPWR: How Can You Prepare Your Production for the New Traceability Requirements?

Since 12 August 2026, the Packaging and Packaging Waste Regulation (PPWR) has applied throughout the European Union. The new PPWR traceability requirements are changing the way manufacturers manage packaging-related information throughout the entire lifecycle.

While eco-design and recyclability are often at the forefront of discussions, another key issue has become increasingly important: traceability. To demonstrate packaging compliance, companies need to provide reliable data, document their technical choices and ensure consistency of information throughout the supply chain.

So, how can you effectively prepare your production operations for these new requirements?

Understanding the New PPWR Traceability Requirements

Adopted as Regulation (EU) 2025/40, the PPWR harmonises packaging requirements across the European Union. Its aim is to reduce the environmental impact of packaging through improved eco-design, enhanced recyclability and greater transparency regarding the materials used. The Regulation applies to all companies that manufacture, pack or place packaging on the European market.
Please note: the PPWR has applied since 12 August 2026, although a number of its provisions will be phased in progressively through to 2040.

1. Review Your Packaging Portfolio

The first step is to draw up a detailed inventory of the packaging used across your production lines. For each packaging reference, identify: the materials it is made from; the relevant suppliers; the technical information available; existing compliance documentation. This mapping exercise provides the foundation for any compliance strategy.

2. Structure Your Traceability Data

Structuring your data is essential to meet PPWR traceability requirements and demonstrate the compliance of packaging placed on the market. Manufacturers should therefore consider centralising information relating to: material composition; supplier certificates and declarations; production data; changes made to packaging over time. Robust document management will make compliance checks easier and help reduce the risk of non-compliance.

3. Check Your Production Line Marking Capabilities

Although the PPWR does not require a specific type of marking, it increases the need for reliable product and packaging identification. It is therefore advisable to check that your equipment can reliably print or mark: batch numbers; manufacturing or expiry dates; variable production data; 2D codes where their use meets your operational requirements. Clear, legible and durable information is essential for effective traceability.

4. Strengthen Collaboration with Your Suppliers

Packaging compliance also depends on the information provided by suppliers of materials and components throughout the supply chain. It is therefore essential to establish structured information-sharing processes to ensure access to the necessary technical data and supporting documentation, while also anticipating future regulatory developments.

5. Anticipate Regulatory Developments

The PPWR will gradually be supplemented by a number of implementing and delegated acts providing further details on certain technical criteria. Establishing effective regulatory monitoring will help you anticipate future deadlines and plan the necessary adaptations in good time, rather than having to react to them at the last minute.