Ready-to-wear clothing has become a communication tool just like urban advertising. The best-known example is the T-shirt. T-shirts are either organic or synthetic.
The visual and the printing quality are the factors triggering the consumer’s decision to purchase. Silk-screen printing is the most-frequently used procedure. Its main advantages: bright colours, vast selection of inks with and without effects, low production costs, which encourages small runs, the resistance of the print to household washing…
Textile silk-screen printing inks for ready-to-wear are divided into two types of applications: direct and transfer printing; and two families: plastisols and water-based inks.